Participation in Fair FEDIT (Málaga) Staff from Lurederra attended last 25-26th October 2011 to the Technology Fair FEDIT in Málaga, annual meeting point for companies and research centres whose objective is improving competitiveness of industries through technology and applied R&D. AGENDA

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10.30h: Reception of participants and delivery of documentation 10.45h: Welcome. President of FEDIT 11.00h: Seminar “Valorization of R&D Projects: How to valuate an idea’” Tom Hockaday, CEO of Isis Innovation Costing: learn how to accurately calculate your costs, including best practices on calculating overheads. Pricing: learn different ways of calculating the price of an R&D Project or a technological service. Cost based pricing vs. value-based pricing Marketing: learn different techniques on how to market R&D related products and services. Negotiation: improve your negotiation skills. Focused in R&D Projects and Technological services 13.30h: Networking lunch 17.00h: Award ceremony of Prize FEDIT of Innovation 2011 “International Year of Chemistry” 17.30h: Closure